27.03.2026 / Ten models account for almost three-quarters of the pickup population

According to the marketing agency NAPI, the pickup population numbered 364.2 thousand vehicles as of January 1, 2026.

MITSUBISHI pickups make up a significant part of the population, accounting for 19.8%. Toyota ranks second in the pickup population with a 16.6% share. UAZ rounds out TOP-3 with a 14.0% share. The TOP-10 list of most popular models also included the Chinese GREAT WALL (8.7%) and JAC (4.1%) brands.

MITSUBISHI L200 (19.7%), TOYOTA HILUX (14.2%), and UAZ 2363 (14.0%) models dominate the population.

It should be noted that TOP-10 brands account for 86.5% of the pickup population, while TOP-10 models account for 73.4%.

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