Which regions prefer "unfriendly" foreign cars?
The marketing agency NAPI analyzed sales of new foreign-brand* cars. In April 2026, the share of foreign-brand cars in new car sales was 11.0%. Compared to April of the previous year, it increased by 3.3 p.p.
It should be noted that the share of foreign-brand cars was growing from March 2025 to February 2026 and reached 15.8%. However, in March, the share decreased by 1.1 p.p., while in April, by 3.7 p.p.
Moscow topped the list of regions by new car sales in April, with 15.7 thousand units sold. Almost a quarter of these were foreign-brand cars. The Moscow region ranked second (8.5 thousand cars, of which 10.6% were foreign-brand), and Saint Petersburg took the third place (6.6 thousand units, 11.1% foreign-brand). The Republic of Tatarstan, with foreign-brand cars accounting for 10.6% of sales, and the Krasnodar region, where they accounted for 12.1% of sales, rounded out the TOP list.
The Kamchatka (85.3%) and the Primorsky (72.6%) regions led by the share of new foreign-brand cars in April. Magadan (60%), Sakhalin (59.0%) regions, as well as the Chechen Republic (45.2%) also entered the TOP list.
*excluding Chinese and Belarusian brands