03.08.2026 / Sales of well-localized cars are growing

The marketing agency NAPI analyzed car sales by localization level in January-June 2026. A total of 596.7 thousand cars were sold, which was a 14.5% rise year-on-year. Of these, 375 thousand units were manufactured in Russia, up 37.5% year-on-year.

In the first half of the year, 236 thousand well-localized cars and 138.3 thousand less localized cars were sold. Another 221.7 thousand cars sold were imported. Sales of well-localized cars increased by 13.3% year-on-year, while those of less localized cars grew by 116.7%. Meanwhile, sales of imported cars fell by 10.8%.

The share of well-localized cars in sales was 39.7% in January-June (-0.4 p.p.), while less localized cars accounted for 23.2% (+11 p.p.). The share of imported cars decreased to 37.2% (-10.5 p.p.).

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