Ahead of the winter season, the marketing agency NAPI analyzed average price dynamics for new car winter tires, covering both premium and non-premium segments.
In October 2026, the average cost of premium winter tires reached 32.0 thousand rubles, having increased by 15.3% year-on-year. Looking at a three-year period, the cost of these tires has grown by 44.2%, or nearly 10.0 thousand rubles.
The average cost of non-premium winter tires made 10.0 thousand rubles in October 2026. Over the last year, their price grew by 3.6%. Compared to October 2023, the price for these tires has increased by 7.0%.
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