The marketing agency NAPI analyzed the dynamics of average prices for new LCV (excluding pickups) and new pickups.
Prices for new LCV* increased in June 2023 and 2025 by 7.5% and 5.4%, respectively. In June 2024, LCV prices fell by 1.5%, and decreased by the same amount in June 2026. A significant part of price proposals in the LCV segment, excluding pickups, is offered by Russian brands (GAZ, LADA, and UAZ), which pushes the average price down.
New pickups sharply depreciated in June 2023, by 18.7%. Prices decreased by another 7.9% in June 2024. In June 2025 and 2026, pickups appreciated by 17.6% and 15.0%, respectively. In the pickup segment, there are few price proposals for Russian vehicles, but there are plenty of proposals from Chinese, Japanese, Korean, and European brands (MITSUBISHI, VOLKSWAGEN, TOYOTA, etc.), which pushes the average price up.
The price for new LCV made 3.59 million rubles last month, which was a 10.0% rise on their price in June 2022. The average price for pickup was 5.36 million rubles, 1.2% higher than that four years ago.
* vehicles with GVW up 6 tons inclusive excluding pickups
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