According to the marketing agency NAPI, as of July 1, 2026, the pickup population of private owners numbers 276.8 thousand pickups, while corporate owners have 97.6 thousand units.
MITSUBISHI pickups make up a significant part of private owners’ pickup population, accounting for 21.7%. Toyota ranks second with a 17.1% share. Only one Chinese car, GREAT WALL (7.1%), entered the top list of models.
UAZ (26.0%) accounts for more than a quarter of corporate owners' pickup population. Great Wall (13.9%) and Toyota (13.6%) also made the top three. Besides Great Wall, Chinese cars such as JAC (8.4%), Changan (4.2%), and Foton (2.0%) also entered TOP-10.
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Market analysis
Financial capacity of the automotive market
