The marketing agency NAPI analyzed the average price dynamics for new car tires of premium and non-premium price segments.
Over the year, from January 2025 to January 2026, premium all-season tires appreciated by 10.4% to 23.3 thousand rubles, while the price for non-premium tires fell by 7.9% to 12.1 thousand rubles.
Premium winter tires depreciated by 3.5% to 28 thousand rubles. The cost of non-premium winter tires grew by 10.5% to 10.8 thousand rubles.
Premium summer tires appreciated by 1.0%, reaching 31.3 thousand rubles in January of the current year. Non-premium summer tires depreciated by 2.6% to 10.3 thousand rubles.
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