15.07.2025 / How do Japanese cars lose their value

The marketing agency NAPI (National Industrial Information Agency) updated the "Car residual value" report based on the results of Q II 2025. Among six-year-old and ten-year-old Japanese cars presented in the graph, TOYOTA HIGHLANDER could be sold at the highest price in Q II 2025: its average price was 4,282,000 rubles and 3,128,000 rubles, respectively. TOYOTA RAV4 became the leader by residual value preservation in relation to the new car price in Q II 2025 after 6 years of operation. Thus, having sold a six-year-old car, the owner could buy a new TOYOTA RAV4, paying additionally 30.8% of its price in Q II 2025. After 10 years, TOYOTA HIGHLANDER was the leader by residual value preservation in relation to the new car price in Q II 2025. Having sold a ten-year-old car, the owner could purchase a new TOYOTA HIGHLANDER, paying additionally only 50.2% of its price in Q II 2025.

Source: NAPI (National Industrial Information Agency)

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