27.05.2020 / Market revenue of regional markets

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In January-April 2020, new car sales in money terms decreased by 0.2% and amounted to 749 billion rubles.

Negative dynamics of the market revenue was caused by a 9.3% drop in demand for new cars in Russia.

New car weighted average prices and market revenue,
January-April 2020/2019

Indicator

2019 (January-April)

2020 (January-April)

Change, %

Weighted average price, rubles

1 583 216

1 741 646

10.0

Market revenue, million rubles

750 419

748 932

-0.2

Source: Russian Automotive Market Research

In January-April 2020, used car sales fell by 10% on January-April 2019. In this regard, the market revenue of the used car market decreased by 4.6% and amounted to 837 billion rubles.

Used car weighted average prices and market revenue,
January-April 2020/2019

Indicator

2019 (January-April)

2020 (January-April)

Change, %

Weighted average price, rubles

544 102

576 707

6.0

Market revenue, million rubles

877 260

836 665

-4.6

Source: Russian Automotive Market Research

New car market

In January-April 2020, Moscow residents were leaders by money spent on purchasing new cars – 154.3 billion rubles, which was a 15% decline on money on January-April 2019.

Despite the fact that new car sales in all TOP-15 regions showed negative dynamics, most of them maintained positive market revenue.

New car weighted average prices and market revenue,
ТОР-15 regions, January-April 2020

Region

Weighted average price, rubles

Dynamics, 2020/2019, %

Market revenue, million rubles

Dynamics, 2020/2019, %

Moscow

2 535 116

10.1

154 290

-15.0

Moscow region

1 932 988

13.9

66 514

5.1

Saint Petersburg

2 131 805

14.7

65 316

-0.6

Krasnodar region

1 793 692

9.6

29 291

-4.5

Tatarstan Republic

1 476 337

14.5

27 885

3.1

Sverdlovsk region

1 618 128

13.4

22 850

10.3

Bashkortostan Republic

1 346 439

13.2

20 672

5.3

Samara region

1 367 297

9.3

19 633

3.7

Chelyabinsk region

1 496 838

12.3

17 681

10.3

Rostov-on-Don region

1 622 530

11.2

17 342

1.1

Nizhny Novgorod region

1 563 833

10.2

16 395

8.5

Perm region

1 430 809

12.8

12 418

0.4

Voronezh region

1 478 068

12.6

11 174

6.1

Stavropol region

1 480 552

11.3

10 706

-4.2

Khanty-Mansi AR

1 616 312

10.9

10 348

-8.2

Source: Russian Automotive Market Research

Following results of four months of 2020, the best financial result belongs to KIA. For the reporting period Russians spent 79.9 billion rubles on the purchase of cars of this brand – by 1.4% less than in the same period of the last year. The second place by financial results is taken by TOYOTA, dealers of which sold new cars on 75.9 billion rubles (+4%). MERCEDES-BENZ also entered TOP-3 by market revenue with the result of 64.7 billion rubles (-6.3%).

In addition to TOYOTA, several other brands showed positive market revenue dynamics - HYUNDAI, BMW, VOLKSWAGEN, SKODA, NISSAN, AUDI and MAZDA.

New car weighted average prices and market revenue,
ТОР-15 brands, January-April 2020

Brand

Weighted average price, rubles

Dynamics, 2020/2019, %

Market revenue, million rubles

Dynamics, 2020/2019, %

KIA

1 332 963

1.4

79 882

-1.4

TOYOTA

2 549 040

0.7

75 946

4.0

MERCEDES-BENZ

5 831 656

0.5

64 726

-6.3

HYUNDAI

1 362 462

9.7

64 702

2.1

LADA

720 788

5.5

64 272

-12.6

BMW

5 353 213

30.9

63 254

30.7

VOLKSWAGEN

1 650 132

3.9

46 728

0.8

SKODA

1 640 494

11.4

37 938

9.4

RENAULT

1 001 156

9.7

36 842

-4.6

NISSAN

1 725 028

8.0

35 101

3.4

LEXUS

4 506 510

3.3

24 633

-2.0

MITSUBISHI

2 246 288

4.3

22 494

-16.5

AUDI

4 071 831

4.3

21 222

24.8

MAZDA

2 151 283

10.6

19 200

13.1

LAND ROVER

6 649 603

8.4

16 491

-0.6

Source: Russian Automotive Market Research

Used car market

Moscow is the absolute leader by market revenue among Russian regions. Over four months of 2020, used cars on 74.3 billion rubles were sold in the capital. Residents of the Krasnodar region, Saint Petersburg and the Moscow region spent a significant amount – more than 30 billion rubles - on the purchase of used cars. All these regions showed negative trend in market revenue.

Only four TOP-15 regional markets maintained positive dynamics of financial results – Sverdlovsk, Irkutsk and Chelyabinsk regions, as well as in Tatarstan Republic.

Used car weighted average prices and market revenue,
ТОР-15 regions, January-April 2020

Region

Weighted average price, rubles

Dynamics, 2020/2019, %

Market revenue, million rubles

Dynamics, 2020/2019, %

Moscow

932 834

7.4

74 335

-18.5

Moscow region

680 299

6.8

58 188

-4.9

Saint Petersburg

782 702

7.4

43 859

-5.8

Krasnodar region

543 639

5.5

34 876

-19.0

Sverdlovsk region

532 455

8.0

24 325

3.0

Novosibirsk region

650 763

8.9

23 328

-3.7

Primorsky region

706 193

5.9

22 316

-2.1

Rostov-on-Don region

498 640

8.0

20 084

-7.0

Tatarstan Republic

533 832

9.6

19 962

1.2

Krasnoyarsk region

570 124

5.9

19 101

-5.6

Irkutsk region

631 171

4.6

18 941

0.3

Bashkortostan Republic

470 527

8.7

18 805

-2.7

Chelyabinsk region

503 366

9.8

18 516

0.2

Nizhny Novgorod region

542 849

6.7

17 001

-2.3

Altai region

547 595

8.8

15 240

-1.1

Source: Russian Automotive Market Research

TOYOTA was the leader among used cars in January-April 2020: Russians spent 121.6 billion rubles on its cars. It was followed by LADA and MERCEDES-BENZ. For the reporting period, Russian buyers purchased LADA cars on 80.5 billion rubles, MERCEDES-BENZ - on 72.6 billion rubles.

BMW, KIA, RENAULT and LEXUS increased their used car sales in money terms.

Used car weighted average prices and market revenue,
ТОР-15 brands, January-April 2020

Brand

Weighted average price, rubles

Dynamics, 2020/2019, %

Market revenue, million rubles

Dynamics, 2020/2019, %

TOYOTA

714 687

5.2

121 619

-1.5

LADA

230 701

7.9

80 516

-7.5

MERCEDES-BENZ

2 056 112

8.3

72 643

-2.1

NISSAN

571 493

1.8

48 637

-6.7

BMW

1 425 729

6.7

47 627

1.3

HYUNDAI

581 420

2.6

45 875

-3.9

KIA

558 013

4.7

41 312

4.2

VOLKSWAGEN

649 886

1.6

37 801

-5.4

AUDI

1 217 849

5.6

30 987

-5.4

RENAULT

471 012

5.2

26 954

1.5

MITSUBISHI

605 417

0.8

25 746

-10.8

LEXUS

1 823 811

7.1

25 415

0.1

FORD

459 065

2.7

24 451

-11.1

HONDA

625 099

5.5

24 041

0.0

CHEVROLET

342 517

0.9

21 359

-13.1

Source: Russian Automotive Market Research