12.02.2026 / Which segments have grown in the declining car market

The marketing agency NAPI analyzed sales of new cars of Russian and foreign brands in 2025.

Over 12 months, 610.6 thousand cars of foreign imported brands were sold, which was a 31.2% decline on the similar period of 2024. Sales of cars of traditional Russian brands fell by 24.5% and amounted to 334.9 thousand units. Moreover, in 2025, 258.6 thousand foreign brand cars produced in Russia were sold, sales grew by 70.2%. Another 101.7 thousand cars of new Russian brands were sold, they showed sales growth of 122.5%.

LADA brand (328.4 thousand units) accounted for the largest volume of sales of cars of traditional Russian brands. Among the new Russian brands, SOLARIS cars were sold the most (34.5 thousand units). As for the foreign brand cars produced in Russia, HAVAL brand became the leader by car sales (144.1 thousand units - only HAVAL cars produced in the Russian Federation). The best-selling cars of foreign brands supplied to Russia became GEELY (94.9 thousand units), BELGEE (68.1 thousand units) and CHANGAN (63.8 thousand units).

Foreign-brand cars imported into Russia accounted for 46.8% in total car sales in 2025. Compared to 2024, their share decreased by 11.3 p.p. The share of cars of Russian traditional brands also fell by 3.4 p.p, reaching 25.6% by the end of the year.

Only two segments have grown against the background of the general market decline. Foreign cars produced in Russia accounted for 19.8% last year, which is twice as much as a year earlier. The share of cars of new Russian brands also increased, it added 4.8 p.p. and reached 7.8%.

It should be noted that the total share of cars of new and traditional Russian brands and foreign cars produced in Russia grew by 11.3 p.p. over the year and made more than half of all car sales – 53.2%.