28.10.2020 / New car sales reached 1.7 trillion rubles in money terms

Over the first nine months of 2020, new car sales in money terms decreased by 1.1% and amounted to 1 778 billion rubles.
Negative dynamics of the market revenue was caused by a 10% drop in demand for new cars in Russia. 

New car weighted average prices and market revenue,
January-September 2020/2019

Source: Russian Automotive Market Research

In January-September 2020, used car sales fell by 2% year-on-year, while their weighted average prices increased by 8.2%. In this regard, the used car market revenue grew by 5.6% and amounted to 2 264 billion rubles.

Used car weighted average prices and market revenue,
January-September 2020/2019

Source: Russian Automotive Market Research

New car market

In January-September 2020, Moscow residents were leaders by money spent on new cars – 362.5 billion rubles. At the same time, in January-September 2019, they spent 15% more money on new cars. Over 150 billion rubles were spent on new cars by residents of Saint Petersburg and the Moscow region.

The most of TOP-15 regions showed positive dynamics of the market revenue.

New car weighted average prices and market revenue,
TOP-15 regions, January-September 2020

Source: Russian Automotive Market Research

Following results of the first nine months of 2020, the best financial result belongs to KIA. For the reporting period, Russians spent 192.7 billion rubles on cars of this brand, which was a 5.8% decline year-on-year. The second place by financial results is occupied by TOYOTA, new car sales of which in money terms amounted to 164.7 billion rubles (-7.1%). MERCEDES-BENZ also entered the top three in terms of the market revenue with a result of 161.5 billion rubles (+5.4%).

Several TOP-15 brands showed positive dynamics of financial results. This dynamics of BMW, SKODA, AUDI and PORSCHE was caused not only by rising prices, but by increase in demand for these cars for the reporting period. The growth in financial results of HYUNDAI and MERCEDES-BENZ was due to increase in weighted average prices caused by changes in the brand sales structure: increase in the share of the most expensive models against the background of the decrease in the share of the cheapest ones.

New car weighted average prices and market revenue,
TOP-15 brands, January-September 2020

Source: Russian Automotive Market Research

Used car market

Moscow is the absolute leader in terms of the market revenue among Russian regions. Over the first nine months of 2020, used cars on 202.5 billion rubles were sold in the capital. Significant amount of over 100 billion rubles was spent on the used cars by residents of the Krasnodar region, Saint Petersburg and the Moscow region.

The most of TOP-15 regions showed positive dynamics of the market revenue. The only exceptions were Moscow and the Krasnodar region.

Used car weighted average prices and market revenue,
TOP-15 regions, January-September 2020

Source: Russian Automotive Market Research

TOYOTA was the leader in the used car market in January-September 2020: Russians spent 322.2 billion rubles on its cars. It was followed by LADA and MERCEDES-BENZ. For the reporting period, Russians purchased LADA cars on 208.7 billion rubles, MERCEDES-BENZ - on 195.2 billion rubles.

Almost all TOP-15 brands showed positive dynamics of financial results, except LADA, MITSUBISHI and FORD.

Used car weighted average prices and market revenue,
TOP-15 brands, January-September 2020

Source: Russian Automotive Market Research