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Why e-commerce won't save the LCV segment
According to the marketing agency NAPI, LCV* sales are expected to reach 105 thousand units in 2025, which will be a 20%+ decline on the previous year. But why are LCV sales declining again? What caused their rise and fall in previous years? Why won't the e-commerce rise become a lifeline for them?
Let's fast forward to 2013, when nearly 200 thousand LCV were sold. High sales in 2013 and earlier can be explained by the "low base effect." The light commercial vehicle segment only practically...
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