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25/02/2022
Launch of production of Niva SUV under the LADA brand
Russian Automotive Market Research
LADA WEST TOGLIATTI JSC launched production of Niva SUV under the LADA brand. The LADA logo is placed on the radiator grille and steering wheel. The SUV also appeared on the LADA official website.
Recall that in December 2019 AVTOVAZ signed the agreement with General Motors to buy 50% of shares of GM-AVTOVAZ joint venture from the American company. As a result of the transaction, the company became a 100% affiliated company of AVTOVAZ Group, while Niva model returned to the LADA range.
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