Dealerships have started selling the new Moskvich below the recommended price. The matter concerns Moskvich 6 liftback, which appeared in showrooms in October. According to the official website, its prices vary from 2.6 million rubles to almost 3 million rubles. Nevertheless, the basic version of the model can be purchased for 2.5 million rubles, Kommersant reports.

Analysts cite competition with Chinese brands, an increase in the key interest rate on car loans and, as a result, the "overstocking" of dealerships with cars as the reasons for such a drop in prices. It is also noted that the company compensates for possible losses by selling additional equipment, providing services and financial products.

NAPI (National Industrial Information Agency)