Sales growth of LADA models with integrated ENJOY system

Russian Automotive Market Research

LADA EnjoY and LADA EnjoY Pro multimedia systems are gaining popularity. Sales of models with these systems started in spring of 2021, and by the end of the last year the share of cars equipped with LADA EnjoY exceeded 30%.

Following results of Q IV 2021, sales of LADA XRAY with new multimedia accounted for 36% of the total number of these models sold, and LADA Vesta - 38%. Since the launch of EnjoY and EnjoY Pro, a total of 28,355 LADA XRAY and LADA Vesta cars equipped with these multimedia systems have been handed over to customers.

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