Rebranding of premium Chery crossovers in the Russian market

Russian Automotive Market Research

Chery is ready to rename the CheryExeed brand in Russia, under which the Chinese sell premium crossovers in the domestic market. In the near future, the brand should return to its original international name - Exeed.

At the moment, the brand is represented in Russia by the only TXL crossover, the length of which is 4775 mm and the wheelbase is 2800 mm. The car is offered with the non-alternative 1.6-liter petrol engine capacity of 186 HP and 285 N*m of torque. Car prices start from 2,199,900 rubles.

At the same time, two more novelties will enter the Russian market by the end of this year: the large VX SUV length of about 5 m and compact LX crossover. Both models will be offered with petrol turbo engines and all-wheel drive.

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